Sidetracker
Make your sales funnel completely clear.
Sidetracker is a marketing analytics platform that connects revenue to campaigns and shows where leads originate, helping businesses understand which channels produce results and how marketing spend is allocated. It collects online customer data without cookies and provides visibility across the sales funnel, from website visitors and prospects to conversions and orders.
Core capabilities include conversion value tracking per lead and customer, measurement of organic, ads, social media, button, and QR code traffic, web form linking, conversion lists, and an exportable dashboard with filtering. It supports multi-domain accounts, visitor session replays, scheduled reports, and integrations through Zapier, a WordPress/WooCommerce plugin, Calendly, API access, and webhooks.
Sidetracker is aimed at businesses managing online marketing across multiple channels and sites. It is packaged in Lite, Growth, Premium, and Enterprise editions, with monthly or yearly billing and a 14-day free trial. Plans are usage-based on monthly event volume, with sub-user allowances increasing by tier and additional events charged separately; Enterprise is arranged by contact.
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