ReTargeter

ReTargeter is a programmatic display advertising platform that helps marketers and agencies reach site visitors, customers, and relevant prospects across the web. It addresses the challenge of engaging users who do not convert on their first visit, while giving advertisers control over where ads appear. The platform combines retargeting with prospecting and audience-based targeting, and offers dedicated account management along with inventory quality monitoring, brand safety filtering, and viewability-based pricing options.

Its product suite includes Site Retargeting, CRM ReTargeting, Search ReTargeting, Contextual Targeting, Audience Targeting, and Look-Alike Modeling. Additional capabilities listed include Dynamic Creative Optimization, Design Your Own Algorithm, Advanced Audience Segmentation, and Omni Channel Programmatic. Audience Targeting draws on demographic, geographic, behavioral, interest, and intent data, while Look-Alike Modeling uses offline and online data to build custom people-based audiences.

ReTargeter serves both business-to-business and direct-to-consumer organizations, as well as in-house marketing teams and agencies, across industries including retail, education, and software. Founded in 2009, the company is now part of Inuvo, Inc. Campaigns can be structured around tailored media strategies with a dedicated Account Manager, and viewability-based pricing is available for impressions meeting IAB standards.