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Propertybase

Salesforce-powered CRM for real estate

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Propertybase is a real estate CRM built natively on the Salesforce platform, designed to help brokerages manage leads, listings, transactions, and commissions from a single system. It solves the problem of having to piece together separate tools and duplicate data entry by providing an all-in-one platform that runs the entire business from one login.

The platform includes lead capture, routing, and auto-matching to listings, a deal pipeline that tracks from first enquiry to commission payout, built-in email marketing and property alerts, and real-time reporting through Salesforce dashboards. It features automated lead follow-up and task creation, a mobile CRM for iOS and Android, and leverages Salesforce Agentforce AI for lead scoring and deal predictions. Lone Wolf Authentisign is built in for sending and signing offers within the CRM, and the system includes compliance checklists, document management, and milestone tracking from contract to close. It also integrates with over 4,000 apps via the Salesforce AgentExchange.

Propertybase is intended for real estate teams and brokerages of all sizes, from 10 agents to over 200, and supports multi-office and multi-territory structures. It is offered on a per-user, per-month basis with a Force.com license included, and a demo is available for prospective customers.

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