Phrase
AI-powered language intelligence platform for enterprise localization
Phrase is a language intelligence platform for enterprise localization that orchestrates translation workflows across AI models, human linguists, and connected tools. It applies brand voice, terminology, and quality standards to multilingual content, covering written formats as well as video dubbing, subtitling, and voiceovers.
The platform is built in three layers: an intelligence layer handling context, model selection, quality evaluation, and adaptation; a composable foundation with orchestration, APIs, integrations, and MCP support; and the interfaces Phrase TMS, Strings, Studio, and Portal. Key components include Phrase Orchestrator for visual workflow building, Phrase Atlas for conversational project setup and reporting, Auto Adapt for audience-specific refinement, Quality Estimation, and analytics. It routes across 30+ engines and LLMs, supports bring-your-own engines, and offers 200+ integrations with tools such as GitHub, Figma, Contentful, and Salesforce. REST APIs, CLI tools, SDKs, and webhooks support developer integration.
Phrase serves localization teams, developers, technology, marketing, and executive stakeholders. It is packaged as a platform with interconnected modules rather than isolated tools; specific plan and pricing details are not stated on these pages.
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