Oway
The Coordination OS for the Physical Economy.
Oway is a unified API and industrial orchestration layer built on an index of live distribution capacity in the US. It lets businesses ship LTL and partial truckload (PTL) shipments using unused spare truck capacity, while carriers can sell their unused capacity for shipments of 1 to 16 pallets. The platform addresses the inefficiency of empty truck space by automatically pricing, matching, and selling that space in real time.
The platform includes Juno, an AI-native coordination engine that automates supply chain coordination with edge-case intelligence. Oway provides a shipper API and a carrier API for integration into existing infrastructure, along with support for SMC3, Project 44, EDI, MCP, and NPM protocols. It is also available through an app and connects with major ELD providers. Additional capabilities include instant quoting, automated distribution, same-day pickups, insurance on shipments, and liftgate and accessorial support.
Oway serves both shippers and carriers. For businesses, a free Small & Midsize plan supports 1 to 14 pallet shipping with team member invitations, while an Enterprise edition for companies shipping over 30 loads per week adds RFPs, custom API and EDI integrations, dedicated engineering support, onboarding, and priority support with custom SLAs. Carrier onboarding is free.
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