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Oribi

Web analytics tool that tracks site events automatically and turns data into conversion.

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Oribi is a web analytics platform that automatically tracks every button click and page visit across a site, removing the need for developer involvement to set up or maintain event tracking. Conversion goals can be defined without code, and events update dynamically as the site changes.

Its feature set includes Insights & Trends for surfacing actionable trends, Funnels and Correlations for identifying drop-off points and conversion-driving events across domains, Marketing Channel Analysis with UTM campaign tracking and referrer monitoring, Visitor Journeys that follow individual users across sessions and domains with smart filters and email matching, Marketing Attribution with selectable models covering touchpoints across Facebook, Instagram, Google and YouTube, and customizable Reports that can be scheduled for automatic sharing.

Oribi is aimed at marketers and product managers seeking website insights without relying on development or business intelligence teams, with dedicated offerings for agencies and eCommerce. The platform offers a free sign-up option alongside its paid plans.

12 alternatives to Oribi

Ranked by how well each tool replaces Oribi: shared features, audience, price and popularity.

  1. Google Analytics

    Free website and app analytics from Google

    Covers 1 of 15 key features and has a free plan.

    Free plan
    65 out of 100 matchFree

  2. Heatmap

    Real-time ecommerce analytics and on-site behavior insights tied to revenue

    Covers 1 of 15 key features and starts cheaper.

    63 out of 100 match$199/mo

  3. Matomo

    Open-source analytics with full data ownership

    Covers 1 of 15 key features, has a free plan, starts cheaper and is open source.

    Free planOpen source
    62 out of 100 match$23/mo

  4. Rybbit

    Cookieless Google Analytics replacement

    Covers 1 of 15 key features, starts cheaper and is open source.

    Open source
    61 out of 100 match$13/mo

  5. Statcounter

    Web analytics focused on real-time visitor tracking and individual visitor journeys

    Covers 1 of 15 key features, has a free plan and starts cheaper.

    Free plan
    61 out of 100 match$9/mo

  6. Improvely

    Conversion tracking and click fraud monitoring.

    Covers 3 of 15 key features, has a free plan and starts cheaper.

    Free plan
    61 out of 100 match$29/mo

  7. Lucky Orange

    Heatmaps, session recordings, funnels and surveys to show where visitors drop off

    Covers 0 of 15 key features, has a free plan and starts cheaper.

    Free plan
    60 out of 100 match$32/mo

  8. Piwik PRO

    Privacy-first analytics and data activation platform for regulated industries

    Covers 2 of 15 key features.

    60 out of 100 matchContact sales

  9. Ruler Analytics

    Unified marketing measurement, attribution, and AI platform for tracking customer journeys

    Covers 1 of 15 key features.

    59 out of 100 match$400/mo

  10. Snoobi

    Unlock the power of real European web analytics

    Covers 2 of 15 key features, has a free plan and starts cheaper.

    Free plan
    59 out of 100 match$40/mo

  11. WhatConverts

    Lead tracking and reporting software covering calls, forms, chat and e-commerce leads with

    Covers 3 of 15 key features and starts cheaper.

    58 out of 100 match$30/mo

  12. Litlyx

    European Privacy-First Web Analytics

    Covers 2 of 15 key features, has a free plan, starts cheaper and is open source.

    Free planOpen source
    58 out of 100 match$10.49/mo