Opteo
The smarter way to manage Google Ads
Opteo is a Google Ads management tool that continuously monitors connected accounts for statistically significant patterns and surfaces suggested improvements that can be pushed live to Google Ads. It is designed to reduce the time spent analyzing performance data and handling manual campaign changes.
Its main modules include Improvements for managing keywords, improving ad creative, optimizing bids, excluding bad traffic, detecting errors, and managing shopping ads; Performance for monitoring, exploring segments, and managing budgets; Reports for custom Google Ads reports and the Opteo Scorecard; and Alerts for Google Ads notifications with Slack integration. Data refresh cycles vary by plan.
Opteo is aimed at businesses, freelancers, and agencies managing Google Ads, including accounts connected through MCCs. Pricing is usage-based, with plans tiered by the number of connected accounts and total monthly ad spend, ranging from Basic through Professional and Agency to a custom Enterprise tier. A 14-day free trial is available, annual billing includes a discount, and refunds are offered if the product is not a fit.
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