Adzooma
Free PPC software to audit Google Ads, track budgets, optimise campaigns, and scale. Allin
Adzooma is a PPC management platform that audits, optimises and tracks advertising campaigns across Google Ads, Microsoft Advertising and Meta Ads from a single dashboard. It addresses the need to monitor spend, spot performance issues and act on changes without checking each ad platform separately.
Core capabilities include PPC account audits with health scores, cross-channel budget tracking, performance scorecards covering PPC, SEO and website audits, and automated alerts delivered by email or Slack. Campaign tools include the Performance Max Toolkit, Shopping Ads Enhancer, Ad Copy Optimiser with AI-assisted improvements, Conversion Tracking for GA4, UET and enhanced conversions, Audience Expansion, Ad Extension & Assets, Targeting & Bidding, and Ad Scheduling. Web metrics monitoring and SEO health audits are also available.
Adzooma is aimed at PPC marketers, freelancers, digital marketing agencies and eCommerce brands. It offers a free plan with no credit card required, alongside Silver and Gold editions; alert limits and monitoring frequency vary by plan, with custom alert rules available on paid tiers.
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