TrafficGuard
Click Fraud Protection & Prevention for Advertisers
TrafficGuard is a real-time click fraud protection platform that detects and blocks invalid traffic, bots, click farms, proxies, competitor clicks and fake conversions across paid advertising channels before they consume budget or distort campaign data. It covers Google Search, Performance Max, Meta Ads, affiliate programs and mobile user acquisition, with automated blocking and invalid traffic reporting in a single dashboard.
Features include real-time analysis of every impression and click, automated fraud prevention, custom threat controls, IP range blocking, Smart Bid Optimiser, Performance Max Shield, consolidated enterprise reporting, and identity and access controls with data encrypted at rest and in transit. Detection follows MRC guidelines, and the platform is compliant with GDPR and CCPA, with consent management via the IAB framework.
TrafficGuard is aimed at agencies, brands and businesses across industries including e-commerce, education, fintech, sports betting, telecom and travel. Packaging includes a 30-day free trial of the Shield plan for Google Ads protection covering a defined monthly ad spend tier with unlimited users and email support, and a custom-priced Scale plan for higher-volume advertisers and agencies that adds omnichannel coverage across Search, Meta, Affiliate and Mobile, unlimited ad accounts, advanced reporting and a dedicated success manager.
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