Movable Ink

Movable Ink is a customer personalization platform that turns customer data into content for individual engagements across email, mobile, and web. It addresses the challenge of producing relevant content at scale by generating content variations at the moment of engagement and by using AI to select content, send times, and frequency for each customer.

The platform is organized around two main products: Studio, which transforms data into personalized content for each customer, and Da Vinci, an AI-decisioning solution that curates content within batch messaging programs. Capabilities include creative scoring, creative decisioning, creative generation, frequency and send time optimization, stylistic preferences, purchase intent, and goal optimization. Movable Ink connects with existing marketing technology through a partner directory of integrations, and it offers solutions for retail, financial services, media organizations, and travel and hospitality.

Movable Ink is aimed at marketing teams that manage customer communications across channels. Access is provided through separate logins for Studio and Da Vinci, with demos available on request; the pages do not describe a free plan, trial, or specific packaging model.