Liaison

Liaison TargetX is a customer relationship management (CRM) platform designed specifically for higher education institutions to manage the complete student lifecycle, from initial recruitment through to graduation. It addresses the challenge of fragmented enrollment and student success operations by unifying recruitment, admissions, marketing, engagement, and retention activities within a single, higher-education-focused system.

The platform includes modules for recruitment and admissions, marketing and communications, student engagement, and insights and reporting. It features AI writing assistance for marketing campaigns, tools for audience segmentation, text messaging, appointment scheduling, and early intervention support. TargetX integrates with existing student information systems (SIS) and other data sources to provide a unified view of student information.

TargetX is built for colleges and universities of all sizes, including community colleges. It is offered with three tiers of Premier Services for additional support, training, and configuration assistance. The product is available through a demo request, and dedicated client success managers are provided from implementation through ongoing support.