Lantern
Help shoppers find the right product with product discovery quizzes that convert
Lantern is a product discovery quiz builder for Shopify stores that helps shoppers find products matching their needs through interactive questionnaires. The tool addresses the challenge of navigating large product catalogs by guiding customers through personalized consultations that lead to targeted product recommendations.
The platform offers AI-assisted quiz creation through Claude or ChatGPT integration via MCP access, conditional skip-and-show logic that adapts question paths to shopper answers, visual styling controls with custom CSS and JS options, email and zero-party data capture, A/B testing for quizzes and placements, and flexible embedding across pages, popups, links, and buttons. Quiz data syncs to over 35 integrations spanning reviews, email, SMS, subscriptions, analytics, loyalty, and automation apps including Klaviyo, Mailchimp, Omnisend, Zapier, Shopify Flow, and Google Analytics.
Lantern is designed for Shopify merchants seeking to improve product discovery and conversion through interactive quizzes. It is packaged as a single plan with full feature access across all tiers, including a free plan limited to 50 quiz takers per month and paid tiers that scale based on monthly quiz taker usage with automatic upgrades or downgrades. Paid tiers include a 7-day free trial with full feature accessibility.
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