Improve Digital

Improve Digital is a supply-side platform and yield management solution for digital publishers, owned by Azerion. It connects publisher inventory to more than 50 DSPs and 50 SSPs in real time across web, in-app, CTV, DOOH, audio, and in-game formats. The platform addresses the need to manage header bidding, curation, demand access, and yield optimization from a single connected stack.

Key capabilities include the Improve Digital SSP for self-service supply and demand, the Improve Digital Yield wrapper and SDK for hybrid client/server header bidding, AI-based optimization, layout and viewability optimization, and a proprietary video player. The Marketplace module provides curation, direct campaigns, pre-profiled audience clusters, AI-powered audience recommendations, and API-based access. Integrations cover oRTB, Prebid, OpenAPI, reporting APIs, and Oracle brand-safety tools. The platform supports desktop, mobile web, iOS/Android apps, CTV/OTT, DOOH, podcast, radio streaming, and in-game inventory.

Improve Digital is designed for publishers with in-house ad operations teams as well as those without dedicated ad ops resources. It offers two engagement models: a bidder model where publishers retain their own wrapper, ad server, and yield optimization, and a wrapper/SDK model where Improve Digital provides the header bidding solution and yield management. Contracts can be exclusive or non-exclusive, and services can be self-service or fully managed. The pages do not specify free plans, trials, editions, or pricing structure.