Impartner
PRM 3.0, described as an end-to-end partner revenue management platform
Impartner is a partner relationship management platform that covers the partner journey from recruitment and onboarding through enablement, pipeline management, deal registration, co-selling, quoting, rewards and analytics. It addresses disconnected partner data, manual processes, low partner engagement and limited revenue insight by bringing partner data, workflows, automation and AI into one system.
The platform includes applications such as the Aimi Intelligence Layer for partner revenue orchestration, Partner Lifecycle Management, Pipeline Management with CRM sync, Partner Training and Certification with SCORM-enabled courses, Market Development Funds, Impartner Marketplace, Partner Business Planning, Tiering and Compliance, Reporting and Analytics, Paid Media Marketing, Referral Automation, and Hyperscaler GTM for AWS, Microsoft Azure and Google Cloud marketplace workflows. It also offers Quote Management (CPQ), News on Demand communications, and Orchestration Studio for tech stack integration.
Impartner is aimed at channel and ecosystem teams managing partner programs, from global enterprises to emerging startups. It is offered as a SaaS platform with separate product lines for PRM, Partner Marketing Automation and Partner Communications, plus a Partner Services option where Impartner runs PRM on the customer's behalf. Pricing is available on request through demo booking.
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