Groundwork
Stop wasting your time on bad leads. Turn cold leads into happy clients faster with a vide
Groundwork is a virtual sales system for home improvement contractors that helps capture, qualify, and convert leads through video-based forms and an AI voice receptionist. It gathers project details and media upfront, filters out unqualified prospects, and delivers pre-qualified leads so contractors can focus on serious buyers and reduce unnecessary site visits.
The platform includes video lead collection, smart forms, in-app messaging, customer automated messages, marketing tracking, and a whitelabeled application. It connects with CRM and estimating tools through Zapier and direct integrations, and can be embedded on a contractor's website. Groundwork is offered in monthly and annual plans, with tiers for teams of different sizes, including options for up to three users, unlimited users, and multi-location access with 24/7 support.
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