Great Question
UX research platform for recruiting participants, running studies, and centralizing user,
Great Question is an all-in-one UX research platform that brings participant recruitment, a research CRM, mixed-method studies, and an AI-powered research repository into a single system. It addresses the fragmentation teams face when recruiting, scheduling, running studies, and storing insights across disconnected tools, and supports compliance requirements including SOC 2, GDPR, and HIPAA.
Core capabilities include a research CRM with CSV import and Salesforce, Snowflake, and Databricks sync, screener surveys, branded invitations, and scheduling for 1:1, collective, and round robin interviews. Research methods span surveys, interviews, usability tests, prototype testing, card sorting, and tree testing, with AI moderation available as an add-on. The AI Repository (Analyze) provides centralized storage, AI tagging, highlights, video reels, and cross-project synthesis with Ask AI. Integrations cover Zoom, Slack, Figma, Google Workspace, Microsoft, Qualtrics, Zapier, and an MCP server for connecting to AI assistants like Claude.
Great Question is aimed at product managers, designers, UX researchers, and research ops teams. It is packaged as a self-serve plan with a 14-day free trial, priced per seat with a seat cap and unlimited observer seats, plus an Enterprise plan with custom annual pricing, governance controls, and a customer success manager. The Research CRM, AI moderation, and external participant panels are available as add-ons.
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