Formo
Analytics & Attribution for DeFi Apps
Formo is an analytics, attribution, and wallet intelligence platform for crypto and DeFi applications. It combines offchain and onchain data so teams can follow users from first visit through wallet connection to onchain conversions, and measure channel and campaign performance against volume, revenue, and retention.
The platform includes Product Analytics, Onchain Attribution, Wallet Intelligence, and Token-Gated Forms. Features include unified event tracking, funnel and cohort analysis, custom reports via Chartbuilder, real-time Alerts, wallet profiles and segments built from onchain activity and in-app behavior, and an Ask AI feature with an MCP Server for connecting to AI agents such as Claude and ChatGPT. Integrations cover EVM chains and Solana, wallet providers including Privy, Dynamic, Rainbow, Metamask, and Phantom, plus Zapier, Google Sheets, and Slack. Token-gated forms support Ethereum and Solana gating with World ID and Passport integrations.
Formo is aimed at crypto product, marketing, growth, engineering, and data teams. It offers a free starting option alongside a free audit and demo booking; further packaging details are described on its pricing page.
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