Follow Up Boss
The Real Estate Team OS — Follow Up Boss (as titled on the homepage)
Follow Up Boss is a CRM for real estate agents and teams that brings leads and contacts from external lead sources and websites into one database, distributes them to agents, and supports follow-up through email, text and phone. It also provides team activity and lead-source reporting to help track performance and coaching.
Core capabilities include lead distribution, calling, texting, email, automations, a team inbox, Smart Lists, calendar, FUB Pixel, deal tracking, and a Team Leaderboard. AI features include smart summaries of calls and lead history, suggested tasks, smart message suggestions, and predictive lead prioritization. The platform connects with more than 250 lead sources, website providers and other tools through an open API and integration ecosystem, and offers mobile apps.
It is aimed at team leads and admins, agents on teams, ISAs and solo agents. A 14-day free trial is available without a credit card, and AI features are included in the CRM at no additional cost, though calling may carry an added charge on certain plans. Subscriptions include on-demand training, courses and webinars, with support available seven days a week.
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