eTrigue
Amplify your marketing and help partners generate more leads.
eTrigue is a cloud-based marketing automation platform focused on lead generation and partner marketing campaigns. It addresses the challenge of running targeted, multi-channel campaigns across many partners at scale, combining a platform with content services to execute campaigns without requiring dedicated IT integration.
The platform includes the DemandCenter marketing automation module for creating, executing, and tracking multi-channel campaigns, with automated lead scoring, real-time lead alerts, search-based profiling, and reporting. The eTrigue Insights layer adds Lead & Company Insights (prospect background, company news, social activity) and Sales Team Insights dashboards for tracking partner and sales rep performance. Insights Messaging generates contextually relevant 1:1 emails tailored by company, industry, and role. The Lead Accelerator program provides turnkey partner marketing campaigns, and content creation services support execution.
eTrigue is aimed at B2B marketing and sales teams managing channel or partner programs. It is packaged as software as a service with flat-fee, program-based pricing that allows an unlimited number of company users, unlimited campaign frequency, and unlimited customer activity. Demos and appointments are available through the contact page.
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