Yext
Enterprise agentic marketing platform focused on AI and search visibility.
Yext is an enterprise agentic marketing platform that helps brands maintain accurate, consistent information and visibility across AI models, search engines, listings, social platforms, and review sites. It centralizes verified brand data in a Knowledge Graph, monitors how and where a brand appears, and coordinates agents that execute updates and content across channels.
Key capabilities include Scout, an AEO and SEO visibility agent that tracks brand and location performance across Google Search, Google Maps, Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. Scout provides local and competitive benchmarking, sentiment analysis, citation tracking, and an Action Center where agents update listings, correct business information, respond to reviews, and manage social content. Yext also offers a Knowledge Graph, content generation and distribution agents, a developer platform with APIs, and MCP integration for connecting internal agents.
Yext is designed for enterprise and multi-location brands, with support for marketers, local teams, agencies, and developers working in a shared workspace. Scout includes a mobile app for monitoring and acting on visibility issues on the go, and Scout data is available via MCP or API.
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