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DRMetrix

Airings Verification & Competitive Media Research for the Direct Response Television (DRTV

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DRMetrix is a competitive media research and airings verification platform for the direct response television industry. It uses automated pattern recognition to monitor national cable networks and local broadcast affiliates, providing real-time data on when and where commercials air. The service covers all ad formats including spot, 5-minute, and 28.5-minute infomercials across 165+ networks and top 40 local markets.

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