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DirectMail2.0

Tracking Mail & Lifting Response Rates Through Omnichannel Marketing

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DirectMail2.0 is a marketing platform for tracking direct mail campaign performance and extending each mail piece with digital touchpoints. It addresses the challenge of measuring how direct mail drives response by tying interactions back to a mailing list and reporting results in real time through a management portal and client dashboard.

The platform includes 15 technologies: SocialMatch for matching Facebook and Instagram accounts to mailing lists, Mail Tracking, USPS Informed Delivery integration, static and personalized QR Codes, Call & Text Tracking, Online Follow-Up retargeting on the Google Display Network, Social Media Follow-Up on Facebook and Instagram, YouTube Ads, Demand Gen, LEADMatch for identifying anonymous website visitors, Social Media and Google Geotargeting, Addressable Geo, Email Notifications, and Landing Pages. Campaign data can be exported or sent to a CRM via API.

DirectMail2.0 is offered through partner licensing tiers—Gold, Platinum, Diamond, and Enterprise—each with different user counts, support levels, co-sell allowances, and training or marketing resources. An Unlimited Mail Tracking plan is also available, with add-ons for SocialMatch, Informed Delivery, Call & Text Tracking, LEADMatch, and QR Codes. A free trial is offered, and listed monthly rates reflect discounted annual contracts paid in full at sign-up.

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