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Celtra

Produce, activate, and measure ad creative across every channel

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Celtra is cloud-based software for producing, distributing and measuring digital advertising, covering the creative lifecycle from generative-AI production through brand-compliance checks and campaign activation to performance analysis. It is aimed at marketers, media platforms and agencies who need to scale creative production and streamline creative and media workflows.

The platform offers two main products, Creative Automation and Creative Enablement, with optional ad serving. Capabilities include GenAI-powered production with automated brand governance, performance intelligence for scoring creatives before launch and tracking which elements drive results, live-data creatives that respond to pricing, inventory and market shifts across 100+ media platforms, and Dynamic Product Ads, predictive AI and custom API integrations as add-ons. Creative Services and onboarding are also available.

Celtra is built for enterprise use, with solutions organized by role for marketing leaders, media teams, creative teams, and media owners and operators. Pricing is custom rather than tiered: plans are built around the platform chosen, team size and creative volume, while ad serving is priced on impressions and/or video starts. Seat count and volume commitments affect unit economics, and multi-year agreements are supported. All contracts include customer success, onboarding and 24/5 technical support.

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