Breadcrumbs

Breadcrumbs is a no-code lead scoring platform for revenue teams that combines data from marketing, sales, and product tools into transparent, customizable scoring models. It helps identify the best prospects, surface upsell and cross-sell opportunities, and catch customers at risk of churn, supporting acquisition, expansion, and retention use cases across sales-assisted, PLG, and hybrid motions.

The platform includes Copilot, which analyzes your data and generates a suggested model, along with Reveal for identifying predictive attributes via machine learning, Compare for validating hypotheses, and Explore for a unified view across your GTM stack. It offers unlimited workspaces and models, multi-variate testing, native OAuth integrations, a powerful API, 16 scoring buckets, and activity-level analytics. Data is refreshed daily, and sellers can access a detailed breakdown of the fit and intent data behind every score.

Breadcrumbs is built for marketing, sales, and RevOps operators working across sales-led, product-led, or sales-assisted strategies. It connects with platforms like HubSpot, where it can update existing scoring fields or create new ones directly from Breadcrumbs. The pages describe a demo request and a team that helps build scoring models, but do not specify plan tiers or pricing structure.