ZoomInfo

ZoomInfo is a cloud-based go-to-market platform that combines a verified B2B contact and company database with AI agents, intent signals, and workflow automation. It is designed to help sales, marketing, RevOps, customer success, and recruiting teams find prospects, maintain accurate CRM data, and act on buying signals across their revenue systems.

The platform includes prospecting and enrichment, account intelligence, territory building, lead routing, conversation intelligence, and website chat. Its Operations module handles deduplication, standardization, enrichment, and continuous verification, while also orchestrating lead routing, lead-to-account matching, and cross-system workflows. Predictive account scoring applies AI-powered propensity models using firmographic, technographic, and intent attributes. Integrations connect to CRM, marketing automation, sales engagement, data warehouse, and BI platforms, with native support for Salesforce, HubSpot, and Microsoft Dynamics 365, plus iPaaS options including Make.com, Workato, and Zapier. Developers can access data through API, CLI, and MCP interfaces, including a ZoomInfo MCP server for AI agents.

ZoomInfo is aimed at B2B teams that run outbound prospecting, account management, demand generation, ABM, marketing operations, RevOps, and recruiting. It also serves developers and AI agent builders who need verified B2B data in custom applications. The platform is packaged with a free plan called ZoomInfo Lite that requires no credit card or commitment, a free trial providing access to the full platform, and consumption credits based on usage.