Botify
AI search optimization platform
Botify is an AI search optimization platform founded in 2012 that helps brands become discoverable by consumers, bots, and AI agents across search engines and AI assistants. It addresses the challenge that many websites are built for human visitors, leaving content and product data difficult for AI systems to read and recommend. The platform combines data, insights, infrastructure, and automation to support organic visibility and revenue.
The platform is organized into three areas: AI Readiness, which includes an AI-optimized catalog and AI agent and bot management; AI Visibility, covering GEO analytics, website analytics, keyword analytics, AI agent and bot analytics, prioritized actions, and proactive alerts; and AI Activation, which includes AI-generated content, automation and deployment, cross-platform indexation, internal linking, and MCP. Named workflows include SmartContent, SmartIndex, SmartLink, and Botify Assist. The platform can deliver content to AI agents in HTML or Markdown, serve JavaScript-heavy pages to bots, enrich product feeds with reviews and Q&A, and dispatch feeds to platforms such as ChatGPT and Google, with support for protocols including the Agentic Commerce Protocol and Universal Commerce Protocol.
Botify is offered for enterprise and growth companies, with professional services and Botify Consulting available for additional support. The pages describe demo requests and managed services but do not specify a free plan, trial, or pricing structure.
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