Adthena
Search intelligence across Google Ads, ChatGPT, AI Overviews and Perplexity
Adthena is an AI search intelligence platform that helps advertisers monitor and optimize their presence across both traditional Google Ads and emerging AI search surfaces like ChatGPT, AI Overviews, and Perplexity. It solves the problem of fragmented visibility by providing a single view of competitor activity, brand mentions, and ad placements across these different search environments, enabling teams to detect threats and opportunities they would otherwise miss.
The platform offers several named modules. AI Search capabilities include ChatGPT ad monitoring, AI Overview impact tracking, and LLM rank tracking. Google Ads Intelligence covers share of voice, CPC intel, and waste detection. Brand Coverage and Protection provides automated trademark protection, ad hijacking detection, and infringement takedown workflows. Additional modules include Market Analysis, Ad Copy Insights, and Location Based Search. The platform integrates with Google Ads and SA360.
Adthena is designed for enterprise brands and digital agencies. Pricing is modular: AI Overview Insights starts at a monthly fee, ChatGPT Ads Intelligence at a higher monthly fee, and more comprehensive plans like Brand Market View and Whole Market View are custom-priced based on keyword volume, geographies, reporting needs, and annual PPC spend. A 21-day free trial is available for ChatGPT Ads tracking. Plans include self-serve support or a dedicated Customer Success Manager depending on the tier.
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