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AvidTrak

Call Tracking Software | Track Calls, Leads & Conversions

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AvidTrak is a call tracking and lead attribution platform that helps businesses and marketing agencies track inbound phone calls back to their source — campaign, keyword, ad, or channel. It uses dynamic number insertion (DNI) to assign unique phone numbers across marketing touchpoints, AI-powered transcription and conversation outcome extraction to identify lead intent, and advanced call routing (IVR, zip code, sequential, simultaneous, after-hours) to direct calls to the right team or location. The platform integrates with CRM systems (Salesforce, HubSpot, Zoho), advertising platforms (Google Ads, Bing Ads), analytics tools (Google Analytics 4, Google Looker Studio), and communication tools (Slack, Google Sheets). It also offers white-label dashboards for agencies, robocall blocking, caller ID masking, and keyword detection. AvidTrak was founded in 2010 and provides a 14-day free trial with no credit card required.

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