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Anura

Ad fraud detection platform that identifies bots, malware, AI-assisted fraud and human-man

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Anura is an ad fraud prevention platform that identifies and filters bots, malware, AI-assisted fraud, and human fraud from web traffic. It is designed to help organizations improve campaign performance, reduce wasted ad spend, and protect brand reputation by ensuring content reaches real visitors. The platform scans more than 800 data points per visitor and provides a traffic quality dashboard for analyzing traffic sources and fraud activity.

Anura offers a comprehensive analytics dashboard that pinpoints fraud sources and provides actionable insights. It integrates with platforms including Google Tag Manager and WordPress, with installation described as taking about three minutes without requiring a technical team. The platform combines machine learning with human analysis and supports pre-bid and post-click fraud analysis. It is positioned for use across industries and marketing channels, including affiliate marketing, brands, clicks, eCommerce, lead generation, programmatic, search and social, and TCPA compliance. Anura is available as a licensed product, with a traffic quality audit and demo available to prospective users.

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