Buying guides for marketing software: email, analytics, forms, social media, websites and SEO.
Marketing
Big SEO suites cost more each month than many small businesses spend on their whole website. What to track, which free tools cover the basics, and when a paid tool is worth it.
Marketing
Wix, Squarespace, Webflow, WordPress.com and Framer compared by what matters to a small business, from skills and budget to selling online, bookings, SEO and how far each one can grow with you.
Marketing
Scheduling, a shared inbox and analytics for small teams, compared by what you actually pay. Per channel, per brand or per seat pricing explained, with picks for every budget.
Marketing
Typeform, Google Forms, Jotform, Tally, SurveyMonkey and Formbricks compared on what a small business needs, from free plan limits and logic to design, integrations and where your data ends up.
Marketing
Forms that capture leads, take orders and collect payments compared on free plan limits, logic, payments, integrations and what happens to the data after someone presses submit.
Marketing
Mailchimp is easy to start with but its contact-based pricing gets steep as a list grows. When to stay, what to look for instead, five alternatives by use case, and how to switch without hurting deliverability.
Marketing
Consent banners hide your traffic, GA4 is hard to read and the data sits with Google. Simple, privacy-first and self-hosted analytics tools compared, and when Google Analytics is still the right call.
Marketing
How to choose an email marketing tool by list size, automation needs and the way it charges you, plus the deliverability basics every small sender needs, and our six picks.