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Waitlist

Waitlist software with built-in referrals and email marketing for product launches.

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Waitlist is a pre-launch signup tool that lets teams collect signups, give each person a referral link to move up the list, and manage the launch from a single dashboard. It supports importing and exporting signups as CSV, tracking UTM parameters per signup, and recording who referred each person.

Features include no-code widgets for platforms such as Webflow, Squarespace, Wix, Framer, and WordPress, plus an API and webhooks for custom setups. Integrations cover Zapier, Slack, and other apps. The tool includes referral leaderboards, custom questions, phone number collection, email verification, captcha-style spam blocking, and analytics for traffic, referrals, and UTM parameters. Email features range from automated messages to custom templates sent from your own domain, with email blasts available on paid plans.

Waitlist is aimed at marketers, engineers, growth teams, and founders running pre-launch campaigns. It is packaged as Basic, Advanced, and Pro paid plans with monthly or annual billing, plus an Enterprise option for custom requirements. A 7-day trial of the Basic plan is available, and a free tier exists only for accounts created before June 12, 2025. Plans are not seat-based or usage-based; waitlists and signups are unlimited across tiers.

12 alternatives to Waitlist

Ranked by how well each tool replaces Waitlist: shared features, audience, price and popularity.

  1. Waitlist as a service.

    Covers 2 of 15 key features.

    67 out of 100 match—
  2. Waitlist tool with built-in referrals and gamification

    Covers 3 of 15 key features and has a free plan.

    Free plan
    65 out of 100 match$79/mo
  3. Simple and affordable email marketing solution.

    Covers 2 of 15 key features and has a free plan.

    Free plan
    64 out of 100 matchFree
  4. Viral waitlist and referral marketing software.

    Covers 11 of 15 key features.

    64 out of 100 match$39/mo
  5. Online form builder for creating custom forms without writing code.

    Covers 7 of 15 key features and has a free plan.

    Free plan
    63 out of 100 match$16.25/mo
  6. Platform for building forms, quizzes, giveaways, and landing pages

    Covers 2 of 15 key features and has a free plan.

    Free plan
    62 out of 100 match$20/mo
  7. Create polls, surveys and quizzes with live results

    Covers 13 of 15 key features and has a free plan.

    Free plan
    62 out of 100 match$19/mo
  8. Forms and surveys that feel like a conversation.

    Covers 3 of 15 key features and has a free plan.

    Free plan
    62 out of 100 match$28/mo
  9. In-app survey and customer feedback software for SaaS, fintech, and marketplace teams

    Covers 7 of 15 key features and has a free plan.

    Free plan
    62 out of 100 matchContact sales
  10. Online form builder for teams with unlimited responses and members on the free plan

    Covers 6 of 15 key features and has a free plan.

    Free plan
    62 out of 100 match$19/mo
  11. Viral Pre-Launch Waitlist Software — Build a Waitlist with Referrals

    Covers 4 of 15 key features and has a free plan.

    Free plan
    62 out of 100 match$19/mo
  12. Word of mouth marketing made easy with viral giveaways, referral programs, or product lauN

    Covers 3 of 15 key features and has a free plan.

    Free plan
    62 out of 100 match$13/mo