Unbiased
A UK platform matching people seeking financial advice with qualified advisors.
Unbiased is a UK platform that connects people seeking financial guidance with qualified financial advisers, mortgage brokers, insurance brokers and accountants. Users complete a short questionnaire about their situation and are matched with a suitable professional for a free initial consultation, with no obligation to continue. The platform also provides a directory for those who prefer to research advisers themselves, alongside guides and tools covering pensions, mortgages, personal finance, insurance, and tax.
Matching is handled by an algorithm that considers the user's stated needs, and listed advisers are described as FCA-regulated and qualified. The service covers areas including pensions and retirement, mortgages and property, savings and investing, insurance, and tax and business matters. For advisers, Unbiased Pro provides a subscription-based service that connects firms with prospective clients, with fees based on the value of each enquiry; advisers can accept or reject enquiries according to their own criteria and availability.
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