SwiftERM
Autonomous individualisation for ecommerce with predictive machine learning
SwiftERM is an autonomous individualisation platform for ecommerce. It continuously learns each customer's changing preferences and buying intentions from live ecommerce data (transactional history, product variants, browsing velocity) and determines which products are becoming most relevant to that person and when the opportunity to buy is strongest. It then generates and sends personalised emails at the optimal moment, with no campaigns, segments, journeys or human involvement required. The company claims an average ROI of 1,500%.
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