Omnisend
Email and SMS marketing platform for ecommerce brands.
Omnisend is an email, SMS, and push notification marketing platform built for ecommerce stores. It connects to platforms such as Shopify, WooCommerce, and Wix, and covers campaign sending, automation workflows, segmentation, forms and popups, and reporting. The company was founded in 2014 as Soundest and renamed Omnisend in 2017.
Core capabilities include a drag-and-drop email builder, prebuilt automation flows for abandoned carts and post-purchase follow-ups, behavior-based segmentation, and forms, popups, and landing pages. Omnisend AI assists with writing copy, personalizing product recommendations, building segments from a description, and selecting send times. The platform also offers A/B testing, dynamic content, conversion tracking, real-time store sync, and advanced reporting, alongside an MCP integration for working with the account from an AI tool.
Pricing is based on contact list size, with SMS billed separately by usage. A free plan covers a limited number of contacts and monthly emails, and paid plans add features such as advanced reporting, dynamic content, and removal of Omnisend branding. A custom tier is available for larger contact volumes, and a free migration is included.
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