SureBright
Product protection and warranty plans for US and Canadian merchants.
SureBright is a product protection platform for merchants in the US and Canada, offering protection plans at checkout. The company handles financial risk, claims, customer support, technology, and compliance, while merchants earn revenue on each policy sold with no setup or monthly fees. Onboarding is described as taking about 10 minutes.
The platform includes four protection programs: Accidental Warranty, Extended Warranty, Shipping Protection, and Whole System Warranty. It integrates with major e-commerce and POS platforms, including Shopify, BigCommerce, WooCommerce, Magento, Lightspeed, and Shift4Shop. Features include a unified merchant portal, customizable UI to match brand design, geo-fenced coverage across North America, and Gen AI-powered product qualification that updates coverage and pricing with inventory across unlimited SKUs. Coverage spans 60+ product categories.
SureBright is aimed at merchants of any size selling online or in-store. The company states there are no setup fees or monthly costs, with merchants earning a revenue share on each policy sold. Merchants can start onboarding directly or schedule a demo call.
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