Sopro
B2B lead generation and prospecting service
Sopro is a fully managed B2B outreach service that researches and engages prospects on behalf of client sales teams. It coordinates email, LinkedIn, social display ads, phone and physical mail campaigns, and routes replies, calls, web chat conversations and website conversions directly to the client's sales team. The service also uses buyer intent signals, IP matching and website traffic tracking to identify prospects researching options.
Campaigns are built around a bespoke audience mapped from live data and approved by a data protection officer, with AI-enhanced audience building and one-to-one personalised messaging. The Sopro Portal provides live 24/7 reporting on campaign performance and audience activity, supported by regular strategy calls and a dedicated account manager. The service integrates with CRM platforms and connects to the client's website for IP match, web chat, gifting and audience sync to display ad platforms.
Sopro is aimed at B2B companies seeking to reach prospects outside their existing network without running prospecting in-house. Pricing is tailored to each business rather than published as fixed tiers, with no minimum contract; the service is delivered as an ongoing managed engagement rather than a self-serve software subscription.
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