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Sherpa

The marketing website platform for teams and agents.

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Sherpa is a marketing website platform that moves a site into code owned by the company and lets teams request changes through Slack, ChatGPT, or Claude. Each change is prepared for review and approval before it goes live, addressing the coordination between human teams and AI agents working on the same site.

It includes a CMS, a brand design system with reusable components and design tokens, team previews and comments, publishing controls, performance scans, and proactive improvement suggestions with built-in A/B testing. It connects to analytics and data sources such as PostHog, BigQuery, Shopify, Stripe, Marketo, and Google Analytics, and works with any tool via MCP. Sites can be migrated from Webflow, Framer, or WordPress, with GitHub sync and code ownership.

Sherpa is built for marketing teams and their AI agents. It is packaged in three editions: Starter for a single site with a limited number of seats, Growth adding unlimited seats, role-based publishing, proactive improvements, and A/B testing, and Scale for multiple websites with tailored onboarding. Users bring their own AI subscription from ChatGPT, Claude, Codex, Claude Code, or Devin.

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