Rival IQ
Social media analytics for digital marketers
Rival IQ is a social media analytics platform for competitive benchmarking, social listening, and reporting. It tracks public social metrics across major networks, helping teams compare their performance with competitors and industry peers, monitor brand mentions and sentiment, and turn social data into reports and dashboards.
Key capabilities include competitive social tracking and benchmarking on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn; social posts analysis covering hashtags, topics, post times, and media types; boosted post detection using machine learning; social listening with instant search and saved searches; custom dashboards, scheduled exports, and branded reports; alerts for competitor activity; influencer tracking; hashtag analytics; Facebook and Instagram ads reporting; a Google Data Studio connector; and a Social Insights API for integrating metrics into other applications.
Rival IQ is designed for marketers, agencies, and teams managing multiple brands or competitors. It offers a free 14-day trial without a credit card, plus free head-to-head reports on TikTok, Instagram, Facebook, or Twitter. Paid plans are available monthly or annually, with tiers that vary by tracked companies, data history, user accounts, and social listening saved searches. Additional companies, users, and swaps can be added, and enterprise and volume packages are available for larger requirements.
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