Purple
Guest, Staff & Multi-Tenant WiFi Platform
Purple is a cloud WiFi platform designed for venues that need to provide secure, compliant, and revenue-generating WiFi. It solves the problem of managing multiple WiFi use cases on a single infrastructure by offering three products on one platform: guest WiFi that captures consented first-party data, staff WiFi with certificate-based 802.1X authentication, and multi-tenant WiFi that provides private networks for each resident. The platform runs as an overlay on existing access points, eliminating the need to replace hardware.
The platform includes a branded captive portal, visitor analytics and reporting, and marketing automation for guest WiFi. Staff WiFi features passwordless zero-trust access with certificate-based authentication and integrates with identity providers like Entra ID, Google, and Okta. Multi-tenant WiFi uses individual pre-shared keys (xPSK) for secure isolation and supports browserless devices. Purple also offers a cloud RADIUS service, network analytics, and integrations with CRMs and marketing platforms. It is hardware-agnostic, working with vendors such as Cisco Meraki, HPE Aruba, Ruckus, and Ubiquiti UniFi.
Purple is aimed at venues in hospitality, retail, stadiums, healthcare, transport hubs, local government, student accommodation, and multi-tenant residential buildings. For guest WiFi, there is a free Connect plan for single venues, and paid Capture and Engage plans for multi-site brands and enterprises, with a 30-day free trial available. Staff WiFi and multi-tenant xPSK solutions are custom-priced based on property portfolio size and requirements.
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