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Principle

Design animated and interactive user interfaces.

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Principle is a native macOS application for designing animated and interactive user interfaces. It addresses the need to prototype multi-screen app flows, custom interactions, and animations, offering a timeline for controlling motion and the freedom to experiment with interactions beyond predefined transitions.

The app includes artboards, magic animations, and a timeline, with device presets or custom artboard sizes for mobile, web, and desktop. Hover events and mouse wheel scrolling support web and desktop prototypes. Designs can be imported from Figma or Sketch, with re-imports merging changes. Share to Web publishes designs for viewing in a browser across platforms, and a record feature exports video or animated GIF. It runs on Intel and Apple Silicon Macs with full-screen mode, Retina interface, and Auto Save.

Principle is aimed at designers creating interface prototypes. It is licensed per computer, with licenses including new features released within a year of purchase; continued use is possible afterward, though new features require renewal. A 14-day trial of the full version is available, counting only days used.

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