Prepr
Headless CMS with built-in personalization and A/B testing
Prepr is a headless CMS that combines content management, personalization, and A/B testing in a single platform, addressing the limitations of publishing-focused CMSs that deliver the same experience to every visitor. It uses signals from CRM, analytics, and product systems to shape adaptive website experiences, and is built on a Neo4j graph database with an API-first architecture.
Key capabilities include a Visual Editor for page building, AI-assisted content workflows with connected agents, A/B split testing, adaptive content, and customer event tracking. Developer access is provided through GraphQL, REST, and Mutation APIs, webhooks, and a global CDN, with Git-based model and component syncing. Integrations cover CRM (HubSpot, Pipedrive), e-commerce (Shopify, BigCommerce, commercetools), search (Algolia, Typesense), visitor identification tools, DAM systems, and automation via Zapier.
Prepr is aimed at digital teams, marketers, developers, and content editors working on lead-generation and commerce websites. It is packaged in three plans: a free Community plan for freelancers and developers with usage limits, a Flex plan for digital teams with higher limits and included users, and a customizable Enterprise plan with usage-based pricing. Optional add-ons cover premium support, advanced search, extra bandwidth, and additional locales, with monthly or annual billing available.
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