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Pluga

Brazilian automation platform connecting business tools into multi-step workflows

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Pluga is a Brazilian automation platform that connects business tools into multi-step workflows. It addresses the need to move data and trigger actions across different systems without manual handoffs, using a single trigger to run a sequence of actions in different tools. It also supports custom connections through webhooks and APIs, including HTTP requests and Python or JavaScript scripts.

Core capabilities include native integrations with tools such as Bling, Omie, Asaas, Conta Azul, WhatsApp and Google Sheets, plus conditional logic, loops, delays, formatters and custom scripts. AI models including ChatGPT, Gemini and Claude can be added to flows for classification, data extraction, document analysis and decision-making. The platform also offers MCP servers for connecting AI assistants to CRM, ERP and e-commerce data, and AI agents that can answer on WhatsApp, schedule meetings and execute actions in integrated tools. Pre-configured templates are available for common workflows.

Pluga is aimed at businesses and agencies automating sales, marketing, finance and operations. The platform offers a free plan and a trial, with paid editions that vary by features and usage.

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