Oktopost

Oktopost is a social media management platform designed specifically for B2B marketing. It addresses the challenge of connecting social media activities to tangible business outcomes, such as pipeline and revenue, rather than just vanity metrics like likes and shares. The platform helps B2B teams prove the ROI of their social efforts by linking posts, employee shares, and clicks directly to contacts in CRM systems.

The platform’s main capabilities include social media publishing, employee advocacy, social listening, and marketing intelligence. Key features include campaign-based content management, a social calendar, AI Assist for generating posts, approval workflows, and a media library. It integrates with CRM and marketing automation platforms like Salesforce, HubSpot, and Marketo. The platform also offers an Advocacy Agent, which uses AI to personalize posts for employee advocates, and provides tools for social selling, compliance, and crisis management.

Oktopost is built for B2B marketing teams, including marketing leaders, social media practitioners, and sales and revenue teams, across industries such as tech, financial services, and manufacturing. It is positioned as an enterprise solution with multi-stage approvals, role-based permissions, and a full audit trail. The company offers a demo and a pricing request option, but does not publicly list a free plan or specific pricing details on the provided pages.