Magic
The virtual assistant company for busy professionals
Magic is a virtual assistant agency that matches clients with dedicated human assistants for executive, personal, and administrative support. It addresses the time and coordination burden of recurring work such as email management, scheduling, travel planning, customer onboarding, bookkeeping, and other operational tasks, while also providing access to a 24/7 on-demand assistant pool when a dedicated assistant is unavailable.
The service centers on Magic Match™, which pairs clients with assistants selected through live interviews, testing, and training. Dedicated assistants work full-time on the client's schedule and can handle both business and personal tasks. Magic AI gives assistants unlimited access to large language models and AI tools for research, data entry, and drafting, with training on reviewing AI output. Magic 24/7 provides backup assistance at any hour. The platform also includes Magic Vault for securely sharing private information, an account manager as a point of contact, continuous coaching for assistants, and managed replacement if an assistant leaves.
Magic is aimed at busy professionals, executives, and companies across industries including ecommerce, transportation, media, construction, software, and professional services. The dedicated assistant plan is described as full-time at 40 hours per week, with the ability to add or replace assistants and cancel at any time. The homepage indicates that clients pay nothing until they hire an assistant.
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