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Lato

Create, organise and sell travel in one tool for travel agents, tour operators, DMCs, and

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Lato is a travel management platform for travel agents, tour operators, DMCs and local agents, bringing itinerary creation, sales and day-to-day operations into a single tool. It covers the customer journey from proposal to post-trip, with a personalised travel app for clients.

Core modules include an itinerary builder with a shared library, interactive map itineraries, PDF export, a built-in CRM with chat, task management, team collaboration, multi-brand options, an integrated bedbank, a calculation tool, and statistics and insights. AI features cover Smart Trip Import, Trip Creator, AI Content Generator, Brand Voice, Automatic Translations, Destination Content and Auto Picture Crop. B2B capabilities let users share and reuse proposals, advertise trips on Lato, and sell to other travel professionals. The travel app is a customisable web app for mobile and desktop with branding, an integrated booking form and travel documents.

Lato is aimed at professionals selling both B2C and B2B. Two editions are offered: Essential for B2C selling and Pro for combined B2C and B2B selling, with per-user pricing that decreases from the sixth user, billed quarterly or yearly. A 14-day free trial is available without a credit card.

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