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Ladder

AI assistant for home services sales reps.

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Ladder is an AI sales platform for home services that processes recordings of sales interactions made by reps. It is designed to help teams close more leads, coach reps based on what works, generate organic leads and reviews, handle follow-ups, reduce cancellations, and manage product handoffs.

The platform covers sales coaching, performance tracking over time, organic lead and review generation, fulfilled promises, personalized gifts, follow-ups, and product handoff workflows. It includes an AI notetaker for reps and is built specifically for home services rather than general-purpose sales teams.

Ladder is aimed at home services businesses and their sales reps. Pricing is outcome-based, with a flat fee per sold project where Ladder is used, so costs vary with the business.

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