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Kaya

Know your competitors' ad strategy. Use it to win.

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Kaya is a competitive advertising research tool that gathers competitor ads and analyzes them to show which strategies, messages, and creative approaches are working and which are not. It is designed to replace manual, scattered research with a single place to review competitor activity and use those findings to inform campaign planning and creative decisions.

The platform collects and analyzes competitor advertising data, covering Google, Meta, and LinkedIn. It surfaces target personas and segments, positioning and value propositions, best-performing creatives and messages, and underperforming ads and failed angles. Additional capabilities include ad timing analysis covering launches, pauses, and duration, landing page and traffic distribution data, positioning, audience, and promotional patterns, ad volume by platform and month, an ad gallery with suggested competitors, and boards for saving and organizing ads.

Kaya is aimed at teams that need to move quickly on competitive research, including agencies, which can contact the company for special pricing. It offers a free plan covering up to 3 competitors with 7 days of access, and a Pro plan covering up to 6 competitors with 90 days of access, sold as a one-time purchase.

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