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item is an AI-native CRM designed to serve as a company's source of truth, unifying context from over 100 tools so teams and AI agents can work together with full customer context. It aims to replace existing CRM systems by combining a familiar workspace with autonomous execution, allowing users to offload routine work to AI while maintaining control over customer relationships.

The platform includes item Assistant, a proactive assistant that responds to plain-language requests for tasks like updating deals, finding leads, enriching contacts, sending emails, and taking actions across tools such as Slack and Stripe. Users can create AI agents by writing simple documents describing a process, with no coding or workflow builders required, and these agents operate across sales, support, and success functions. The GTM toolkit provides Data Enrichment, Lead Discovery, custom data structures for people, companies, and deals, a Developer API, and third-party integrations. The interface supports tables, Kanbans, and objects, and CRM migration is handled by the team.

item is built for teams in sales, support, and customer success who want AI agents working alongside them. Access is currently offered through a waitlist, with personalized onboarding and setup included.