Hive

Hive is an email marketing and CRM platform designed for event promoters, venues, and ticketing teams. It connects to ticketing platforms so ticket buyer data can be used for audience segmentation and campaign targeting, and it ties email and SMS sends to ticket sales reporting so marketers can see which messages drive purchases.

Core modules include Email Marketing, SMS Marketing, CRM, Automations, Ads, Presale Registration, Contests, Web Forms, Reporting, Drops, and an API for Developers. The email builder supports drag-and-drop editing, templates, an event detail block that pulls artist, date, time, and purchase URL from ticketing integrations, and AI-assisted copy and image generation. Segmentation offers more than 30 filters covering purchase history, artist, venue, genre, location, contest entries, website behavior, form fills, age, and gender. Deliverability tools include engagement-based list hygiene and a pre-send score with suggested edits. Integrations cover ticketing platforms and social platforms, with real-time data transfer, event-specific filtering, and revenue attribution.

Hive is built for music, festivals, fairs and rodeos, comedy, and timed-entry venues. Pricing is tailored to individual promoter needs, with plans configured around the scale of a club or a large festival; the pages do not specify a free plan, trial, or seat-based structure.