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Helium

App monetization for the AI era.

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Helium is a platform for building, testing and optimizing in-app paywalls for mobile subscription apps. It lets teams ship paywall changes without an App Store update, using an SDK that integrates with Swift, Kotlin, React Native and Flutter, and connects to existing monetization, analytics and marketing tools.

Core capabilities include an AI-powered paywall editor that can generate paywalls from prompts, Figma files or screenshots, plus templates, video and animation support, automated localization, and an App Store and Play Store product dashboard. It offers subscription analytics, A/B and multivariate experimentation, segmentation using built-in or custom traits, a workflow builder for multi-page onboarding flows, and an app-to-web flow that redirects users to a web subscription and back into the app. Automated experimentation features are listed as coming soon.

Helium is aimed at mobile app teams managing subscription revenue. It is packaged as a free Indie plan covering the SDK, paywall editor, workflow builder and analytics up to a monthly conversion limit, with usage-based charges beyond that. A Growth plan with custom pricing adds custom analytics, localization, app-to-web, early access features and support from the Helium team.

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